Links Terms
Here you will find all the terms regarding Links.
B
Base_link
The original link we use to add UTMs.
L
Link_long
URL containing embedded UTM parameters to monitor required information.
Link_short
The shortened version of the long link.
N
Name ('Clients')
The name of the client associated with the booking link.
Name ('Reps')
The name of the Sales Representative assigned to use the booking link.
S
Set_source
Who or what generated the appointment that led to the call (e.g., ad, affiliate, setter, cold caller, VSL)?
T
Type (links)
Indicates the category of the link, such as a booking link for a setter, cold caller, VSL, etc.
U
UTM_campaign
The name of the campaign that generated the lead. If the lead originated from an ad, this indicates which campaign it was associated with. It identifies the exact campaign.
UTM_content
The variant of content used (e.g., a specific ad, button, or version of the copy). Useful for A/B testing.
UTM_medium
Specific medium within the source that generated the lead (e.g., Instagram DMs, Instagram Ads, paid ads, YouTube video, YouTube ad).
UTM_source
The primary traffic source (e.g., organic, Instagram, Facebook, YouTube). It indicates the platform or network from which the lead originated.
UTM_term
We use it to identify the sales representative who interacted with the lead at any point in the process.
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